Name: Fundraising Communications Mastery
Start: 2024-05-10T12:00:00
End: 2024-05-10T13:30:00

Fri 10th May + 197 More Dates
12:00 PM - 1:30 PM
online event
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A comprehensive six-month course in the specialised art of fundraising communications. Includes individual mentoring and 1-on-1 copy review.

This course is for you if:

You’re a fundraising professional and are responsible for writing your charity's fundraising and/or donor care copy
You’re part of a small fundraising team with limited resources for external consultants
You’re just starting out in copywriting for fundraising and want the skills to build a successful career.

COURSE OVERVIEW

The course begins with fundraising copy fundamentals, moving on as your skills develop to advanced techniques that will multiply your income and keep your donors inspired and engaged.

You’ll end the course with all the skills you need to write winning fundraising appeals and build strong and lasting donor relationships.

Each of the units begins with a webinar where you’ll receive practical guidance, best practice examples and the latest professional insights on each topic. Your learning will continue after each webinar with exercises to practice on your own.

Full participation in the Fundraising Communications Mastery course is applicable for 9 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

COURSE MODULES

SESSION 1 & 2: Fundraising Communications Fundamentals

Key takeaways

How to choose a great case study story
Interview techniques
How to structure a fundraising letter
Long copy versus short copy
Appeal pack elements – what works and why

SESSION 3 & 4: Communications for Digital Fundraising

Key takeaways

How to take DM online
How to plan an integrated campaign
Do's and don’ts of digital copy
How to raise more from your emails

SESSION 5 & 6: Specialist Communications for Major Donor, Bequest and Regular Giving

Key takeaways

Personalisation and targeted copy
Donor care and engagement as a way to maximise income and retention
Copywriting for RG acquisition and retention
Visionary copy for Bequest prospects and confirmed

Dates:

Session 1: 12pm AEST, 8 February 2024

Session 2: 12pm AEST, 7 March 2024

Session 3: 12pm AEST, 11 April 2024

Session 4: 1pm AEST, 9 May 2024

Session 5: 1pm AEST, 6 June 2024

Session 6: 1pm AEST, 6 June 2024

One-on-one sessions with Dominique can be booked at a convenient time for you via our booking system.

Unlimited Access Option

If you're really wanting to become a professional fundraising copywriter, we have a limited number of places with unlimited access to Dominique over the course of six months. Save on the total cost with SUPER EARLY BIRD and EARLY BIRD pricing!

YOUR PRESENTER & MENTOR

Dominique Antarakis

International trainer and presenter and CEO of Change&Co, Dominique has been helping non-profits create winning fundraising appeals for more 20 years.

As one of Australia’s most successful copywriters, she will not only inspire you to create copy that is crisp and compelling, but set you up for fundraising success at a critical time for charities.